Power Switch News
By Angela Shrewsbury of the JCPB
At the beginning of this year, the Johnson City Power Board (JCPB) kicked off its Green Power Switch program with a green breakfast, followed by a green PowerPoint presentation. The following week, in order to increase awareness about Green Power Switch, an incentive program was put into play, and employees were encouraged to attend a green hot dog lunch. During the lunch, those serving not only dressed in green, but also painted GP on their faces. The face-painting and free lunch definitely captured employees attention. The incentive program theme was The Switch Is On, and employees could qualify to receive cash or time-off incentives based on the number of green power blocks they sold to commercial and residential customers.
In addition to rallying employees for Green Power Switch, the JCPB marketing staff has been busy spreading the word in the community. Green power has been introduced to the community via various public meetings with schools, civic clubs, and other organizations such as the Sierra Club and Southern Alliance for Clean Energy. The community meetings have been well received, and media coverage has been phenomenal. An advertising campaign was also coordinated and included radio advertisements, print ads in various publications, bill inserts, messages on customers bills, and lobby posters. In its first two months, JCPB sold blocks to 110 residential and five commercial customers, surpassing its original signup goal. On average customers are buying 2.5 blocks of green power per person, the highest average in the Tennessee Valley.
Orange goes green
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